Brief on TGI Fridays Restaurant - UAE
As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks, served with genuine personal service.
Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” was the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday” was born.
To share that social Fridays experience all over the world, TGI Fridays proudly serves guests with over 900 restaurants in more than 60 countries.
The first TGI Fridays restaurant opened in New York City in 1965 at the corner of First Avenue and 63rd Street and quickly became the meeting place for single adults, with $1 million in revenues its first year.