Brief on MAKE UP FOR EVER - Kuwait
For more than 25 years, MAKE UP FOR EVER has been the go-to color makeup brand for both professional makeup artists and women all around the world.
The professional experience of MAKE UP FOR EVER cannot be summed up by fashion shows or photo studios. It touches every facet of professional makeup: cinema, TV, theatre, opera, cabarets, dance, concerts, street shows, circuses, drag artists, embalmers… Every field finds a response adapted to its needs.
With its 360° vision, MAKE UP FOR EVER is a reference for professionals. This open spirit is still intact today. In magazines, on stage or on the screen, MAKE UP FOR EVER is the indispensable backstage brand. The products have met unstoppable success and the general public has finally discovered this favorite brand of the professionals.
MAKE UP FOR EVER is the story of a painter and sculptor, Dany Sanz, who became a make up artist and make up creator. Working with professionals right from the start, she aimed to meet their specific needs. Today, she opens the door to the general public, who are just as demanding and educated when it comes to high-quality products.
Between continuous technological innovation and infinite color development, the MAKE UP FOR EVER ranges meet the real needs of professional makeup artists. The choice of colors and textures allows for full personal expression, from simple day makeup to the most extravagant creations. MAKE UP FOR EVER products invite each woman to reveal the artist within her and create her own makeup.