Americana Group created Samadi for those seeking a traditional taste of the Orient.
Some 50 tantalizing varieties are sold in seven Samadi stores across the region, including a comprehensive assortment of the finest Middle Eastern pastries, from the crispy baklava to the mouthwatering Basbousa.
Samadi’s huge popularity following the 1975 opening of its first outlet in Egypt led to several more in the country and others in Kuwait.