Brief on Mothercare - Kuwait
Mothercare is the premier global retailer in the mother, baby and kids market. The brand has grown from its origins in 1960s Britain into a successful global multi channel retailer operating in over 50 countries.
Mothercare’s success is based on its ability to understand and anticipate children’s and parents’ needs, helping mums and dads every step of the way on the rollercoaster ride that is parenting.
As a destination retailer, mothercare offers an extensive range of fashions from maternity to kids up to 10years.
When it comes to looking after baby, mothercare is a true specialist, with a comprehensive range of baby essentials, feeding, nursery furniture, pushchairs, car seats and much more.
With over 50 years of experience and advice, mothercare has everything parents need to give their children the best start in life.
As a specialist, safety and quality underpin everything at mothercare. It’s not just about providing parents with a wide range and good value innovative products.
Mothercare actively designs and develops new products to meet customers’ needs, as well as providing services, help and advice across the whole range of issues that parents face.
In 1983 M.H. Alshaya launched its first franchise operation with the mothercare brand in Kuwait which was also mothercare’s first international store.
This marked a partnership between Alshaya and mothercare which now delivers the Mothercare brand to parents across the Middle East and North Africa, Central & Eastern Europe and Russia.