Brief on Douaihy Lebanese Sweets - Lebanon
Douaihy Sweets is a family owned Lebanese Pastries shop selling a wide range of specialty sweets, French pastries, ice cream, confectioneries, and a catering department.
Founded in 1936 by Fouad Douaihy in Ehden, succeeded by his son Georges; Douaihy Sweets is a well-established brand and is now owned by the founder's 4 grandchildren.
What started as a small shop in Ehden in the North of Lebanon has evolved over the years into a national brand with over 6 shops all over Lebanon. Douaihy has a successful shop in Beirut Duty Free Airport, ensuring the sweet taste travels to all corners of the globe.
Behind this reference are experienced and master chefs that work their magical recipes in Douaihy's confectionary center. This center employs a workforce of around 150 people. With the bakery locally and strategically positioned, Douaihy's master chefs cook up a delicious mix every day, ensuring only the freshest and most delicious pastries daily.
In addition to its heavenly sweets, Douaihy became famous with its uplifted new identity.
Its distinctive packaging and trademark logo placed it on the market as trendy and modern therefore widening its targeted audience becoming more in line with the youth. Also signaling it from the norm was Douaihy's advertising tactics, making it the pioneer of modern advertising in Lebanon among its competitors.
Douaihy's next move is to expand to neighboring countries in both franchises and in store displays in malls and shops. Perfection has always been Douaihy's promise. Decades after decades, the exquisite taste of homemade sweets has been capturing the hearts of the customers, bringing them back to Douaihy for over 70 years and still.