Brief on Jack & Jones - Lebanon
The story of JACK & JONES begins with its foundation in 1989, but the new competitor in Scandinavian and European men’s fashion really makes an entrance in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality.
In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores.
Today JACK & JONES is one of Europe’s leading producers of menswear with more than 1,000 stores in 38 countries and JACK & JONES clothes are sold by thousands of wholesale partners all over the world.
Jeans are still regarded as the backbone of JACK & JONES’ business. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by five unique brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CO RE by JACK & JONES and JACK & JONES TECH.