The Acura heritage of Precision Crafted Performance is reflected in both the brand name and brand logo.
The name is derived from the Latin word accurare, meaning 'performed with care', and is a statement of Acura's meticulous attention to engineering quality in every detail of vehicle construction.
The logo represents a pair of calipers, a tool used to ensure the level of accuracy and craftsmanship needed to build the world's finest luxury cars.
Acura Kuwait, last updated on
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