Brief on Bobbi Brown - Kuwait
Celebrated makeup artist and global beauty ambassador Bobbi Brown believes that "makeup is a way for a woman to look and feel like herself, only prettier and more confident."
Through Bobbi Brown Cosmetics, Bobbi enables every woman to enhance her unique beauty, with straightforward, easy-to-use cosmetics in timeless hues, all formulated to create a smooth, natural, and healthy appearance.
A successful freelance professional makeup artist, in 1991, Bobbi developed a lipstick that “didn’t smell, wasn’t dry or greasy, and looked like lips, only better,” she says. She then expanded her collection, creating yellow-based foundations, revolutionizing face makeup as it’s known today.
This change in the beauty market caught the attention of cosmetics empire Estée Lauder, who bought Bobbi Brown Cosmetics in 1995, just four years after the company’s inception. Today, Bobbi Brown retains creative control of the brand.
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