Spanish fashion brand El Ganso Soon in Kuwait

Founded in Madrid. Made in Europe. Now, Spanish fashion brand El Ganso is all set to make its Middle East debut with the opening of its first store at The Avenues in Kuwait in partnership with retail franchise operator M.H. Alshaya Co.

Established in 2004 in the heart of Madrid, El Ganso offers fun and elegant clothing for individuals with class, who are in search of a unique style. The originality of the brand's design is characterised by its use of distinctive details, which have become a hallmark.

Co-founder and CEO Alvaro Cebrian said he is "very excited" about the brand's expansion into the Middle East market.

"We are delighted to be introducing El Ganso into Kuwait and the wider region. The brand's design ethos is rooted in on our experiences of global culture and we are sure its hallmarks of confident colour, quality and innovative detail will appeal to fashion-forward consumers in this region. We look forward to welcoming customers to our store."

Kuwait will soon be part of the El Ganso global story, joining 190 stores in 11 countries, including cities like London, Paris, Milan, Madrid, Amsterdam, Berlin and Lisbon.

The new El Ganso store will stock collections for both men and women, boasting styles and designs that reflect the individuality of non-conformists, who are in search of unique attire with a clear focus on design, quality, innovation and attention to detail.