“Our desire to meet the varying travel needs of our passengers with affordable, reliable travel services still lies at the heart of our proposition; however, we have come a long way from being a start-up airline and this maturity needs to be reflected through multiple touchpoints across the airline, undoubtedly the uniform is the most visible of all,” added Al Ghaith.
flydubai has teamed up with A. Ronai LLC., a Dubai based hospitality supplier, to create the new look for the carrier: one that exudes the spirit of the brand but also meets the operational and practical demands of the roles our uniformed staff perform every day.
“The line ‘Look good. Feel better. Perform best.’ captures the essence of the new uniform”, said Jilly Sims, Senior Vice President of Inflight Service at flydubai, and continued: “The design takes into consideration the various working environments of the flydubai staff including varied climates, cultural and religious sensitivities, durability and practicality, versatility, cost-efficiency, as well as security, health and safety regulations.”
Commenting on the design elements of the new uniform, Laura Newman, Senior Manager Brand Strategy, who worked on the launch project, said: “flydubai staff, especially the customer-facing employees, are our
ambassadors and the very embodiment of our brand and its values, and as such, they are an important point of brand engagement with our passengers on the ground and in the air. When we started working on the new uniform, we were clear that we are not only looking to make a fashion statement but to come up with a design that represents who we are as a company: Dynamic, Efficient, Reliable and Human.”
The carrier operates a fleet of 58 Next-Generation Boeing 737- 800 and created a network of 94 destinations in 44 countries, spanning from Prague to Bangkok.
flydubai is set to take delivery of 100 Boeing 737 MAX 8 aircraft ordered at the 2013 Dubai International Airshow by the end of 2023.