We were invited to the live demonstration of the Art of Pastry & chocolate, hosted by the leading FAME Co (France & Middle East Co) under the theme of “Pastry live & Beyond Chapter IV”, which is its fourth annual Haute Couture event, featuring a live demonstration of top notch pastry and chocolate making-of in Dasman Ballroom at the Radisson Blu Hotel evening of Saturday 26 November 2016, with the participation of pioneer chefs who have joined the event coming all the way from France and Kuwait.
The event which has been a true demonstration of stylish and fashionable products has gathered attendees amongst the “crème de la crème” of industry leaders and media representatives.
For more than three hours Chef Benoit Visbecq, Chef Sadiqa and Chef Omar Addihaoui, have excelled in moving the audience to a virtual world of unparalleled art of pastry and chocolate making-of which resulted in a true “Chef -d’Oeuvre” that indulges the sight and the savvy- tastes simultaneously.
Commenting on FAME “Pastry Live and Beyond Chapter IV”, Sophie Parou, CEO of FAME Co said: “Since its inception in Kuwait in 2001, FAME has been at the forefront in spreading out the true French culture of pastry, chocolate and bakery which is well renown worldwide for its authenticity and unique taste”.
“Our prime objective out of this event is to share with the industry partners as well as the audience, the quality of FAME products which are marked with uniqueness and easiness of usage but which will also enable true pastry enthusiasts to not only create but also innovate!”.
Sophie Parou further elaborated that accordingly, FAME is keen to constantly launch new trends in the market and not just copying what others do. Hence this renders FAME to being one of kind!
Originally established in France, FAME expanded its roots to Kuwait in 2001; the company has tremendously succeeded in spreading premium French bakery, pastry & chocolate ingredients, décor & small equipment across Kuwait and imported all the way from France but also Europe.
Accordingly, FAME has become the preferred shopping destination for industry leaders who are looking for distinguished products.
And to top it all, throughout its journey in Kuwait, over the years, FAME has diversified its offerings to further cater to the market need and via consultancy for new or old business establishment looking to improve their current range of chocolate, pastry or bakery but also via individual pastry classes given by an accredited French Chef who is part of FAME Co team.
Sophie Parou ended: “FAME truly changed the landscape of the industry while revolutionizing the concept of bakery, pastry and chocolate production with trendy, innovative and noble products which perfectly cater to the need of the Kuwaiti longing for out-of-the-box ingredients custom-made in order to elevate their taste senses.